The contributors to The Allure of the Foreign trace instances of the demand for imported goods and their patterns of use - as well as the smaller number of cases in which local goods retained their popularity - to investigate why foreign goods became so popular only after the creation of independent Latin American republics. They find that this fascination stemmed from the cultural dilemmas of the new Latin American nations.

Caught between a desire to separate themselves from their former European rulers and the wish to join a new global modernity, Latin Americans developed ways of using European and North American goods to show off newly invented national identities. With its variety of economics, social, and cultural approaches, this book will appeal to readers in many fields, including consumption studies and economic history as well as anthropology and Latin American studies.