Future-driven library marketing
by Darlene E. Weingand
Future-Driven Library Marketing goes beyond marketing-as-usual and offers a unique and practical program to position and market the library as the chosen information provider for all its customers. The strategies that will effectively market the library are future driven - they position the library, its products, and services for success - no matter what the future brings.
Included are futures strategies such as: making a futures screen using the Delphi Method, identifying future products through scenario building, and using decision trees to determine the distribution of library services. A thorough bibliography includes resources for future-driven marketing and planning.
Check nearby libraries
Buy this book
Previews available in: English
| Edition | Availability |
|---|---|
1
Future-driven library marketing
1998, American Library Association
in English
0838907350 9780838907351
|
aaaa
|
Book Details
Edition Notes
Includes bibliographical references (p. 179-182) and index.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
| July 15, 2024 | Edited by MARC Bot | import existing book |
| November 27, 2018 | Created by ImportBot | import existing book |