An edition of Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (2005)

Corporate social responsibility

doing the most good for your company and your cause

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Cover of: Corporate social responsibility by Philip Kotler
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Last edited by ImportBot
October 4, 2021 | History
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An edition of Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (2005)

Corporate social responsibility

doing the most good for your company and your cause

by

  • 0 Ratings
  • 3 Want to read
  • 1 Currently reading
  • 0 Have read

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Publish Date
Publisher
Wiley
Language
English
Pages
307

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Previews available in: English

Subjects
Social marketing, Charitable contributions, Social responsibility of business, Corporations, Corporate image, Entreprises, Bedrijven, Donaciones benéficas, Empresas, Mercadotecnia social, Marketing social, Soziomarketing, Corporate Social Responsibility, Image, Responsabilité sociale, Soziales Engagement, Sociétés, Sociale verantwoordelijkheid, Dons de charité, Responsabilidad social de la empresa, Unternehmen, Imagen corporativa, Corporations, charitable contributions

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Edition Availability
Cover of: Corporate social responsibility
Corporate social responsibility: doing the most good for your company and your cause
2005, Wiley
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Table of Contents

The case for doing at least some good
Corporate social initiatives : six options for doing good
Corporate cause promotions : increasing awareness and concern for social causes
Cause-related marketing : making contributions to causes based on product sales
Corporate social marketing : supporting behavior change campaigns
Corporate philanthropy : making a direct contribution to a cause
Community volunteering : employees donating their time and talents
Socially responsible business practices : discretionary business practices and investments to support causes
Twenty-five best practices for doing the most good for the company and the cause
A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.

Edition Notes

Includes bibliographical references (p. 277-295) and index.
Published simultaneously in Canada.

Published in
Hoboken, N.J

Classifications

Dewey Decimal Class
658.4/08
Library of Congress
HD60 .K67 2005, HD60.K67 2005

The Physical Object

Pagination
x, 307 p. :
Number of pages
307

ID Numbers

Open Library
OL3296456M
Internet Archive
corporatesocialr00kotl_067
ISBN 10
0471476110
LCCN
2004020375
OCLC/WorldCat
56387249
Library Thing
514034
Goodreads
162200

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History

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October 4, 2021 Edited by ImportBot import existing book
December 13, 2019 Edited by MARC Bot import existing book
April 29, 2010 Edited by WorkBot merge works
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
December 9, 2009 Created by WorkBot add works page