An edition of Marketing: an introduction
(1987)
Marketing
an introduction
4th Canadian ed.
by Philip Kotler and Gary Armstrong
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Marketing: An Introduction, Global Edition
2014, Pearson Education, Limited
in English
1292016787 9781292016788
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Marketing: an introduction
2012, Pearson Canada
in English
- 4th Canadian ed.
0132549840 9780132549844
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Marketing: de essentie
2012, Pearson
in Dutch
- [Herz. en geactualiseerde ed.].
9043023868 9789043023863
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Marketing: an introduction
2009, Pearson Canada
in English
- 3rd Canadian ed., Canadian in-class ed., ICE.
0132074621 9780132074629
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Marketing (9th Edition)
February 25, 2008, Prentice Hall
Paperback
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0136021131 9780136021131
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Marketing: an introduction
2006, Pearson Prentice Hall
in English
- 8th ed.
0131865919 9780131865914
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Book Details
Table of Contents
pt. 1. Defining Marketing and the Marketing Process
1. Marketing : Creating and Capturing Customer Value
2. Company and Marketing Strategy : Partnering to Build Customer Relationships
3. Sustainable Marketing : Social Responsibility and Ethics
pt. 2. Understanding the Marketplace and Consumers
4. Analyzing the Marketing Environment
5. Managing Marketing Information to Gain Customer Insights
6. Understanding Consumer and Business Buyer Behaviour
pt. 3. Designing a Customer-Driven Marketing Strategy and Marketing Mix
7. Segmentation, Targeting, and Positioning
8. Developing and Managing Products and Services
9. Brand Strategy and Management
10. Pricing : Understanding and Capturing Customer Value
11. Marketing Channels : Retailing and Wholesaling
12. Communicating Customer Value : Advertising and Public Relations
13. Personal Selling and Sales Promotion
14. Direct and Online Marketing
App. 1. General Company Information : Canada Goose
App. 2. The Marketing Plan : An Introduction
App. 3. Marketing by the Numbers.
Edition Notes
Includes bibliographical references and index.
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Marketing
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| January 3, 2024 | Edited by bitnapper | Merge works |
| August 17, 2021 | Edited by MARC Bot | import existing book |
| February 13, 2020 | Edited by MARC Bot | remove fake subjects |
| July 30, 2019 | Edited by MARC Bot | associate edition with work OL1807516W |
| December 9, 2009 | Created by WorkBot | add works page |