An edition of Principles of marketing (1980)

Principles of marketing

11th ed.

by Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, and Valerie Trifts

★★★★ ★ 4.6 (18 ratings) ·
568 Want to read
53 Currently reading
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Cover of: Principles of marketing by Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts, Philip Kotler

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★★★★ ★ 4.6 (18 ratings) ·
568 Want to read
53 Currently reading
29 Have read

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Last edited by bitnapper

January 3, 2024 | History

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An edition of Principles of marketing (1980)

Principles of marketing

11th ed.

by Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, and Valerie Trifts

★★★★ ★ 4.6 (18 ratings) ·
568 Want to read
53 Currently reading
29 Have read

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Publish Date

2005

Publisher

Pearson Prentice Hall

Language

English

Pages

768

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Previews available in: English

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01 Principles of Marketing 2022, Pearson Books in English 0137864892 9780137864898	zzzz Locate
02 Principles of Marketing 2019, Pearson Education, Limited in English 1292269561 9781292269566	zzzz Locate
03 Principles of Marketing 2017, Pearson Education, Limited in English 1292220287 9781292220284	zzzz Locate
04 Principles of Marketing 2016, Pearson Education, Limited in English 1292092890 9781292092898	zzzz Locate
05 Principles of Marketing 2016, Pearson Education, Limited in English 1292104805 9781292104805	zzzz Locate
06 Principles of Marketing 2015, Pearson Education, Limited in English 1292092599 9781292092591	zzzz Locate
07 Principles of Marketing Jan 09, 2015, Pearson hardcover in English 0133795020 9780133795028	eeee Preview Only
08 Principles of Marketing Jun 02, 2015, Pearson digital 013385065X 9780133850659	zzzz Locate
09 Principles of Marketing 2015, Pearson Education, Limited in English 1292092513 9781292092515	zzzz Locate
10 Principles of Marketing 2014, Pearson Education, Limited in English 0273743198 9780273743194	zzzz Locate
11 Principles of Marketing 2014, Pearson Education, Limited in English 0136080723 9780136080725	zzzz Locate
12 Principles of Marketing 2013, Pearson Education Canada in English 0133257835 9780133257830	zzzz Locate
13 Principles of Marketing 2013, Pearson Education, Limited in English 0133084043 9780133084047	eeee Preview Only
14 Principles of Marketing: Global Edition Access Card 2013, Pearson Education, Limited in English 027378787X 9780273787877	zzzz Locate
15 Principles of Marketing 2013, Pearson Education, Limited in English 0133250202 9780133250206	zzzz Locate
16 Principles of Marketing 2013, Pearson Education, Limited in English 0273786997 9780273786993	zzzz Locate
17 Principles of Marketing 2012, Pearson Education, Limited in English 0133130983 9780133130980	zzzz Locate
18 Principles of Marketing: Global Edition 2011, Pearson Education, Limited in English 027375243X 9780273752431	zzzz Locate
19 Principles of Marketing 2011, Pearson Education, Limited in English 0273752502 9780273752509	zzzz Locate
20 Principles of marketing 2011, اصدارات العالم العربي	zzzz Locate
21 Principles of Marketing 2011, Prentice Hall 0132167123 9780132167123	zzzz Locate
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25 Principles of marketing 2010, Prentice Hall in English - 13th ed. 0136079415 9780136079415	eeee Preview Only
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29 Principles of Marketing: A Global Perspective 2009, Pearson Education, Limited, Pearson Education in English 9810679521 9789810679521	zzzz Locate
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31 Principles of marketing 2008, Pearson/Prentice Hall, Pearson Education Canada in English - 7th Canadian ed. 0132020017 9780132020015	eeee Preview Only
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33 Principles of marketing 2008, Pearson/Prentice Hall in English - 12th ed. 0132390027 9780132390026	eeee Preview Only
34 Principles of Marketing 2008, Pearson Education, Limited in English 027371161X 9780273711612	zzzz Locate
35 Principles of Marketing 2008, Pearson Education, Limited in English 1408215101 9781408215104	zzzz Locate
36 Principles of Marketing: International Edition 2007, Pearson Education, Limited in English 0137128274 9780137128273	zzzz Locate
37 Principles of Marketing: European Edition/Companion Website Student Access Card/Essential Guide to Marketing Planning 2007, Pearson Education, Limited in English 1405873094 9781405873093	zzzz Locate
38 Principles of marketing 2006, Pearson Prentice Hall in English - 11th ed. 0131469185 9780131469181	zzzz Locate
39 Principles of marketing 2005, Pearson Prentice Hall in English - 11th ed. 0131469185 9780131469181	aaaa Preview Only
40 Principles of marketing 2005, Pearson Education Canada in English - 6th Canadian ed. 0131216198 9780131216198	zzzz Locate
41 Principles of Marketing 2005, Pearson Education, Limited in English 1405821620 9781405821629	zzzz Locate
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43 Principles of Marketing 2005, Pearson Education, Limited in English 0131939084 9780131939080	zzzz Locate
44 Principles of Marketing: An Asian Perspective February 28, 2005, Prentice Hall Paperback - 11TH Edition edition 0131234390 9780131234390	zzzz Locate
45 Principles of Marketing: European Edition with Marketing Generic Occ Pin Card 2004, Pearson Education, Limited in English 0582850991 9780582850996	zzzz Locate
46 Principles of marketing 2004, Prentice Hall in English - 10th ed. 0131018612 9780131018617	eeee Preview Only
47 Principles of marketing 2004, Pearson/Prentice Hall in English - 10th ed. 0131212761 9780131212763	zzzz Locate
48 Principles of Marketing (with FREE Marketing Updates access code card) (10th Edition) September 4, 2003, Prentice Hall in English 0131088300 9780131088306	zzzz Locate
49 Principles of Marketing (with FREE Marketing Updates access code card) (10th Edition) September 4, 2003, Prentice Hall Hardcover in English - 10 edition 0131088300 9780131088306	zzzz Locate
50 Principles of Marketing 2003, Pearson Education, Limited in English 0582833035 9780582833036	zzzz Locate
51 Principles of Marketing: European Edition with Marketing Communications 2003, Pearson Education, Limited in English 0582833043 9780582833043	zzzz Locate
52 Principles of Marketing 2002, Pearson Education, Limited in English 0273676687 9780273676683	zzzz Locate
53 Principles of marketing: activebook version 1.0 2001, Prentice Hall in English 0130648531 9780130648532	eeee Preview Only
54 Principles of Marketing 2000, Pearson Education, Limited in English 0130293687 9780130293688	zzzz Locate
55 Principles of marketing 1999, Prentice Hall in English - 8th ed. 0139570020 9780139570025	eeee Preview Only
56 Osnovy Marketinga 1999, Wil'yams Hardcover in Russian 5827500100 9785827500100	zzzz Locate
57 Principles of marketing 1999, Prentice Hall International in English - 8th ed, International ed. 0130961906 9780130961907	zzzz Locate
58 Principles of marketing 1996, Prentice Hall in English - 3rd Canadian ed. 0134410157 9780134410159	zzzz Locate
59 Principles of marketing 1996, Prentice Hall in English - 7th ed. 0131902083 9780131902084	eeee Preview Only
60 Principles of Marketing 1995-11-01, Pearson US Imports & PHIPEs 0132286858 9780132286855	zzzz Locate
61 Principles of marketing 1994, Prentice Hall in English - 6th ed., annotated instructor's ed. 0137189583 9780137189588	zzzz Locate
62 Principles of marketing 1994, Prentice-Hall,International in English - 6th ed. 0130980390 9780130980397	eeee Preview Only
63 Principles of marketing 1991, Prentice Hall in English - 5th annotated instructor's ed. 0137216149 9780137216147	eeee Preview Only
64 Annotated Instructor's Edition Principles of Marketing 1991, prentice hall Hardcover 0137216149 9780137216147	zzzz Locate
65 Principles of marketing 1991, Prentice Hall in English - 5th ed. 0136912478 9780136912477	eeee Preview Only
66 Principles of marketing 1989, Prentice Hall in English - 4th ed., annotated instructor's ed. / George Franke. 0137061293 9780137061297	eeee Preview Only
67 Principles of marketing: study guide. 1989, Prentice-Hall, Prentice Hall, Brand: Prentice Hall in English - 4th ed. 0137054025 9780137054022	zzzz Locate
68 Principles of marketing 1989, Prentice Hall in English - 4th ed. 0137053606 9780137053605	zzzz Locate
69 Principles of marketing 1989, Prentice Hall International in English - 4th ed. 013708059X 9780137080595	zzzz Locate
70 Principles of Marketing. 1986, Prentice-Hall in Undetermined 0137017804 9780137017805	zzzz Locate
71 Principles of marketing 1986, Prentice-Hall in English - 3rd ed. 0137017316 9780137017317	eeee Preview Only
72 Principles of marketing 1983, Prentice-Hall in English - 2nd ed. 0137016239 9780137016235	zzzz Locate
73 Principles of marketing 1983, Prentice-Hall Canada in English - Canadian ed. -- 013709311X 9780137093113	eeee Preview Only
74 Principles of marketing 1983, Prentice-Hall in English - 2nd ed. 0137016646 9780137016648	zzzz Locate
75 Principles of marketing 1980, Prentice-Hall in English 0137015577 9780137015573	eeee Preview Only
76 Principles of marketing 1980, Prentice-Hall in English 0137015577 9780137015573	zzzz Locate
77 Principles of marketing Publisher unknown - 3rd Canadian ed. 0134410157 9780134410159	zzzz Locate

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Book Details

Marketing

Company and marketing strategy : partnering to build customer relationships

The marketing environment

Managing marketing information

Consumer markets and consumer buyer behavior

Business markets and business buyer behavior

Segmentation, targeting, and positioning : building the right relationships with the right customers

Product, services, and branding strategy

New-product development and product life-cycle strategies

Pricing products : pricing considerations and strategies

Pricing products : pricing strategies

Marketing channels and supply chain management

Retailing and wholesaling

Integrated marketing communications strategy

Personal selling and direct marketing

Creating competitive advantage

Marketing in the digital age

The global marketplace

Marketing and society : social responsibilityand marketing ethics.

Edition Notes

Includes bibliographical references and index.

Published in: Upper Saddle River, NJ

Classifications

Dewey Decimal Class: 658.8
Library of Congress: HF5415 .K636 2005, HF5415 .K636 2006, HF5415.K636 2005

The Physical Object

Pagination: p. cm.
Number of pages: 768

ID Numbers

Open Library: OL3300510M
ISBN 10: 0131469185
LCCN: 2004029593
OCLC/WorldCat: 57283926
Library Thing: 11689
Goodreads: 74280

Source records

Scriblio MARC record
Library of Congress MARC record
Better World Books record
Library of Congress MARC record
Internet Archive item record
amazon.com record
marc_columbia MARC record
ISBNdb

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Enjoyability 1 Exciting 100% Difficulty 1 Intermediate 100% Style 1 Technical 100%

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History

Created December 9, 2009
18 revisions

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January 3, 2024	Edited by bitnapper	Merge works
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Principles of marketing

by Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, and Valerie Trifts