An edition of Principles of marketing (1980)

Principles of marketing

11th ed.

by , , , , , and

  • ★★★★ ★ 4.67 ·
  • 12 Ratings
  • 419 Want to read
  • 41 Currently reading
  • 21 Have read
Cover of: Principles of marketing by Philip Kotler
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Notes
  • ★★★★ ★ 4.67 ·
  • 12 Ratings
  • 419 Want to read
  • 41 Currently reading
  • 21 Have read
Notes

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Last edited by bitnapper
January 3, 2024 | History
Edit
An edition of Principles of marketing (1980)

Principles of marketing

11th ed.

by , , , , , and

  • ★★★★ ★ 4.67 ·
  • 12 Ratings
  • 419 Want to read
  • 41 Currently reading
  • 21 Have read

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Publish Date
Publisher
Pearson Prentice Hall
Language
English
Pages
768

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Previews available in: English

Subjects
Management, Marketing, open_syllabus_project, Strategisch management, Marketingmanagement, Textbooks, Manuels d'enseignement superieur, Gestion, Marketing, management, Hf5415 .k636 2004, 658.8, 0 Gesamtdarstellung, Marknadsföring, Marketingpolitik, Literary collections

Showing 11 featured editions. View all 77 editions?

Edition Availability
Cover of: Principles of Marketing
Principles of Marketing
Jan 09, 2015, Pearson
hardcover
Libraries near you: WorldCat
Cover of: Principles of Marketing
Principles of Marketing
2013, Pearson Education, Limited
in English
Libraries near you: WorldCat
Cover of: Principles of Marketing
Principles of Marketing
2011, Prentice Hall
Libraries near you: WorldCat
Cover of: Principles of Marketing
Principles of Marketing
2009, Pearson Education, Limited
in English
Libraries near you: WorldCat
Cover of: Principles of Marketing
Principles of Marketing
2009, Pearson Education, Limited
in English
Libraries near you: WorldCat
Cover of: Principles of marketing
Principles of marketing
2005, Pearson Prentice Hall
in English - 11th ed.
Libraries near you: WorldCat
Cover of: Principles of marketing
Principles of marketing: activebook version 1.0
2001, Prentice Hall
in English
Libraries near you: WorldCat
Cover of: Principles of marketing
Principles of marketing
1991, Prentice Hall
in English - 5th annotated instructor's ed.
Libraries near you: WorldCat
Cover of: Principles of marketing
Principles of marketing
1989, Prentice Hall
in English - 4th ed., annotated instructor's ed. / George Franke.
Libraries near you: WorldCat
Cover of: Principles of marketing
Principles of marketing
1986, Prentice-Hall
in English - 3rd ed.
Libraries near you: WorldCat
Cover of: Principles of marketing
Principles of marketing
1983, Prentice-Hall Canada
in English - Canadian ed. --
Libraries near you: WorldCat

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Book Details

Published in

Upper Saddle River, NJ

Table of Contents

Marketing
Company and marketing strategy : partnering to build customer relationships
The marketing environment
Managing marketing information
Consumer markets and consumer buyer behavior
Business markets and business buyer behavior
Segmentation, targeting, and positioning : building the right relationships with the right customers
Product, services, and branding strategy
New-product development and product life-cycle strategies
Pricing products : pricing considerations and strategies
Pricing products : pricing strategies
Marketing channels and supply chain management
Retailing and wholesaling
Integrated marketing communications strategy
Personal selling and direct marketing
Creating competitive advantage
Marketing in the digital age
The global marketplace
Marketing and society : social responsibilityand marketing ethics.

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415 .K636 2005, HF5415 .K636 2006, HF5415.K636 2005

The Physical Object

Pagination
p. cm.
Number of pages
768

ID Numbers

Open Library
OL3300510M
ISBN 10
0131469185
LCCN
2004029593
OCLC/WorldCat
57283926
Library Thing
11689
Goodreads
74280

Community Reviews (1)

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Enjoyability 1 Exciting 100% Difficulty 1 Intermediate 100% Style 1 Technical 100%

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History

Download catalog record: RDF / JSON
January 3, 2024 Edited by bitnapper Merge works
December 19, 2023 Edited by ImportBot import existing book
August 19, 2020 Edited by ImportBot import existing book
February 13, 2020 Edited by MARC Bot remove fake subjects
December 9, 2009 Created by WorkBot add works page