An edition of Marketing management (1973)

Marketing management

analysis, planning, implementation, and control

7th ed.

by

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Cover of: Marketing management by Philip Kotler, Philip Kotler
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  • ★★★★ 4.0 (27 ratings) ·
  • 1,037 Want to read
  • 93 Currently reading
  • 53 Have read
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Last edited by Ruslana Binko
September 20, 2023 | History
Edit
An edition of Marketing management (1973)

Marketing management

analysis, planning, implementation, and control

7th ed.

by

  • ★★★★ 4.0 (27 ratings) ·
  • 1,037 Want to read
  • 93 Currently reading
  • 53 Have read

Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.

Publish Date
Publisher
Prentice-Hall
Language
English
Pages
756

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Previews available in: English

Subjects

Marketing, Management, Marketing management, Gestion, Marketingmanagement, Marketingmix, open_syllabus_project, Qi ye guan li, Shi chang ying xiao, Marketing, management, Case studies, Manuel, Stratégie de marketing, Étude de marché, Gestion du marketing, Theorie

Places

Canada

Showing 11 featured editions. View all 60 editions?

Edition Availability
Cover of: Marketing management
Marketing management
2009, Pearson Prentice Hall
in English - 13th ed.
Cover of: Marketing management
Marketing management
2001, Prentice Hall Canada
in English - Canadian 10th ed.
Cover of: Marketing management
Marketing management
2000, Prentice Hall
in English - Millennium ed.
Cover of: Marketing Management
Marketing Management: Millennium Edition (10th Edition)
July 19, 1999, Prentice Hall
Hardcover in English - 10 edition
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1998, Prentice Hall Canada
in English - Canadian 9th ed.
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1994, Prentice Hall
in English - 8th ed.
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1991, Prentice-Hall
in English - 7th ed.
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1988, Prentice Hall
in English - 6th ed.
Cover of: Marketing management
Marketing management: analysis, planning, and control
1984, Prentice-Hall
in English - 5th ed.
Cover of: Marketing management
Marketing management: analysis, planning, and control
1980, Prentice-Hall
in English - 4th ed.
Cover of: Marketing management
Marketing management: analysis, planning, and control
1975, Prentice-Hall
in English - 3rd ed.

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Book Details

Edition Notes

Includes bibliographical references and indexes.

Published in
Englewood Cliffs, N.J

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415.13 .K64 1991, HF5415.13.K64 1991

The Physical Object

Pagination
xxvi, 756 p. :
Number of pages
756

ID Numbers

Open Library
OL1883618M
ISBN 10
0135524806
ISBN 13
9780135524800
LCCN
90044468
OCLC/WorldCat
22208886
Library Thing
6809
Goodreads
4614004

Source records

Internet Archive item record
Better World Books record
Library of Congress MARC record
amazon.com record
marc_columbia MARC record

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History

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