All the Right Moves
A Guide to Crafting Breakthrough Strategy
by Constantinos Markides and Constantinos C. Markides
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"Constantinos Markides contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in its industry. To do so, the company must make clear and explicit choices based on the answers to three difficult questions: Who should I target as customers? What products or services should I offer them? How should I do this in an efficient way?
All the Right Moves offers concrete advice for thinking through the tough choices that all business strategists must face. It distills the important elements of strategy into an easy-to-follow system for crafting today's - and tomorrow's - breakthrough business strategies."--BOOK JACKET.
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| Edition | Availability |
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All the Right Moves: A Guide to Crafting Breakthrough Strategy
December 1999, Harvard Business School Press
Hardcover
in English
0875848338 9780875848334
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"In every industry, there are several viable positions that a company can occupy."
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| July 18, 2024 | Edited by MARC Bot | import existing book |
| November 2, 2021 | Edited by ImportBot | import existing book |
| December 19, 2018 | Created by ImportBot | import existing book |