An edition of Advanced brand management
(2002)
Advanced brand management
managing brands in a changing world
2nd ed.
by Paul Temporal
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This practitioner's guide goes beyond the basics of branding to reveal the sophisticated branding techniques implemented by some of the world's leading companies. It covers up-to-date strategies such as brand stretching and brand architecture.
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Previews available in: English
Subjects
Brand name products, Management, Markenpolitik, Product management| Edition | Availability |
|---|---|
1
Advanced Brand Management: Managing Brands in a Changing World
2015, Wiley & Sons, Limited, John
in English
1119199670 9781119199670
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2
Advanced Brand Management
2011, Wiley & Sons, Incorporated, John
in English
1283332655 9781283332651
|
zzzz
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3
Advanced Brand Management: Managing Brands in a Changing World
2011, Wiley & Sons, Incorporated, John
in English
1118181581 9781118181584
|
zzzz
|
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4
Advanced Brand Management: Managing Brands in a Changing World
2011, Wiley & Sons, Incorporated, John
in English
1118179269 9781118179260
|
zzzz
|
|
5
Advanced Brand Management: Managing Brands in a Changing World
2011, Wiley & Sons, Incorporated, John
in English
1118179250 9781118179253
|
zzzz
|
6
Advanced brand management: managing brands in a changing world
2010, John Wiley & Sons (Asia)
in English
- 2nd ed.
0470824492 9780470824498
|
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7
Advanced brand management: from vision to valuation
2002, John Wiley & Sons
in English
047147925X 9780471479253
|
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Book Details
Table of Contents
The changing roles of brand management
Building a brand strategy
Positioning and brand management
Brand architecture
Three great dilemmas: brand stretch, brand revitalization, and brand deletion
Total communications for brand management
Relationship management, relationship brands, and the new digital world
"Long live the brand!": creating a brand culture
Measuring brand success: market research and brand valuation.
Edition Notes
Includes bibliographical references and index.
Internet Archive - 2
Internet Archive 2
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| October 18, 2022 | Edited by ImportBot | import existing book |
| February 15, 2020 | Edited by ImportBot | import existing book |
| December 30, 2018 | Created by ImportBot | import existing book |