The Financial Services Marketing Handbook
Tactics and Techniques that Produce Results
by Evelyn Ehrlich and Duke Fanelli
- 1 Want to read
"Anyone in the financial industry can benefit from this book, from senior corporate management and product developers to independent financial advisers and salespeople. Case studies illuminate the innovations of industry leaders such as Merrill Lynch, Fidelity, Bank of America, and Capital One and, perhaps more tellingly, analyze marketing initiatives that failed." "The Financial Services Marketing Handbook gives marketers and sales professionals the tools they need to survive and thrive, whether they are independent entrepreneurs or work within commercial banks, investment banks, credit card companies, hedge funds, mutual funds, insurance firms, and other financial institutions."--BOOK JACKET.
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1
Financial Services Marketing Handbook: Tactics and Techniques That Produce Results
2012, Wiley & Sons, Incorporated, John
in English
128067539X 9781280675393
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2
Financial Services Marketing Handbook: Tactics and Techniques That Produce Results
2012, Wiley & Sons, Incorporated, John
in English
1118222407 9781118222409
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3
Financial Services Marketing Handbook: Tactics and Techniques That Produce Results
2012, Wiley & Sons, Incorporated, John
in English
1118255704 9781118255704
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4
Financial Services Marketing Handbook: Tactics and Techniques That Produce Results
2012, Wiley & Sons, Limited, John
in English
111853171X 9781118531716
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5
Financial Services Marketing Handbook: Tactics and Techniques That Produce Results
2012, Wiley & Sons, Incorporated, John
in English
111823636X 9781118236369
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6
The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results
September 22, 2004, Bloomberg Press
Hardcover
in English
1576601560 9781576601563
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7
Financial Services Marketing Handbook: Tactics and Techniques That Produce Results
2004, Wiley & Sons, Incorporated, John
in English
1417552557 9781417552559
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Book Details
First Sentence
"The science of marketing is built on fact-based researched, sophisticated statistical methods, the testing of hypotheses, and the analysis of results."
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| August 11, 2024 | Edited by MARC Bot | import existing book |
| September 17, 2021 | Edited by ImportBot | import existing book |
| January 11, 2019 | Created by ImportBot | import existing book |