New-product diffusion models
by Vijay Mahajan, Eitan Muller, and Yoram Wind
"New-Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry.
The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion.
Practitioners in high-tech and consumer durable industries should also gain insights from New-Product Diffusion Models."--BOOK JACKET.
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New-Product Diffusion Models (International Series in Quantitative Marketing)
September 30, 2000, Springer
Hardcover
in English
- 1 edition
0792377516 9780792377511
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Book Details
Edition Notes
Papers from a conference held September 1998 at the Wharton School, University of Pennsylvania
Includes bibliographical references and index
System requirements for accompanying computer disk: Windows 95, Windows 98, or Windows NT. Microsoft Excel 7 or higher
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