Marketing issues in transitional economies
by Rajeev Batra
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"This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more deregulated and open. The countries discussed include China, the Czech Republic, Hungary, India, Poland, Romania, Russia, South Africa and South Korea.".
"Most of the individual chapters are revised versions of papers originally presented at a conference sponsored by the William Davidson Institute, which focuses on research related to emerging and transitional economies, and have not previously appeared in published form. Thus, this book is a unique collection of cutting edge scholarship on the various aspects of marketing in transitional economies.
It will prove valuable reading to academics, policymakers, and international business strategists."--BOOK JACKET.
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1
Marketing Issues in Transitional Economies
Oct 10, 2012, Springer
paperback
1461372755 9781461372752
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2
Marketing Issues in Transitional Economies
2012, Springer London, Limited
in English
1461550092 9781461550099
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3
Marketing issues in transitional economies
1999, Kluwer Academic Publishers
in English
0792384989 9780792384984
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Edition Notes
"Most of the individual chapters are revised versions of papers originally presented at a conference sponsored by the William Davidson Institute"--P. 4 of cover
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| July 18, 2024 | Edited by MARC Bot | import existing book |
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