"Looking West? engages theories of cultural globalization to chart how post-Soviet Russia's opening up to the West has been reflected in the cultural practices of its young people.".

"The younger generation has adopted a "pick and mix" strategy with regard to Western cultural commodities that reflects a receptiveness to the global alongside a precious guarding of the local. The authors show us how young people perceive Russia to be positioned in current global flows of cultural exchange, what their sense of Russia's place in the new global order is, and how they manage to "live with the West" on a daily basis."--BOOK JACKET.