An edition of Essentials of Marketing
(1996)
Essentials of marketing
a global-managerial approach
7th ed.
by William D. Perreault and E. Jerome McCarthy
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Previews available in: English
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| Edition | Availability |
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1
Essentials of Marketing: A Marketing Strategy Planning Approach
2014, McGraw-Hill Education
in English
0077861043 9780077861049
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2
Essentials of marketing: a marketing strategy planning approach
2008, McGraw-Hill/Irwin
in English
- 11th ed.
0073404713 9780073404714
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3
Essentials of Marketing: A Global Managerial Approach
November 2002, Mcgraw-Hill College
Hardcover
in English
- 9th edition
0072464208 9780072464207
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4
Essentials of marketing: a global-managerial approach
1997, Irwin
in English
- 7th ed.
0256183414 9780256183412
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Book Details
Edition Notes
McCarthy's name appears first in previous ed.
Includes bibliographical references (p. 574-610) and indexes.
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| May 17, 2020 | Edited by Mek | import existing book |
| February 13, 2020 | Edited by MARC Bot | remove fake subjects |
| July 30, 2019 | Edited by MARC Bot | associate edition with work OL1823492W |
| November 28, 2012 | Edited by AnandBot | Fixed spam edits. |
| December 9, 2009 | Created by WorkBot | add works page |