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"This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced with new coverage of mobile applications, more coverage of data mining and analytics, and coverage of how to use social media such as Facebook and Twitter for marketing research. Co-authors McDaniel and Gates are widely respected in the marketing research community because their product takes a practical and applied approach, as opposed to other products in the market that take a more theoretical approach. Real people are represented by Gates' contribution to the product as he provides insights into the secrets of conducting effective focus groups and questionnaires. The real research used by the authors is drawn from Survey Sampling International (SSI). SSI is the world leader in sampling solutions"--Provided by publisher.
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Previews available in: English
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Marketing Research
2014, Wiley & Sons, Incorporated, John, Wiley
in English
1119044944 9781119044949
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Marketing research
2012, Wiley, John Wiley [distributor]
in English
- 9th ed., International student version / Carl McDaniel, Jr., Roger Gates.
1118112717 9781118112717
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Marketing research: the impact of the Internet
2002, South-Western
in English
- 5th ed.
0324067976 9780324067972
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9
Marketing Research: The Impact of the Internet with Student CD ROM and InfoTrac College Edition
April 2001, Thomson South-Western
Hardcover
in English
- 5th Pkg edition
0324067976 9780324067972
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Book Details
Edition Notes
Includes bibliographical references and index.
"SPSS student version 11.0 for Windows"--CD-ROM.
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