An edition of Marketing research (2001)

Marketing research

9th ed., International student version / Carl McDaniel, Jr., Roger Gates.

by , , , and

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Cover of: Marketing research by Carl D. McDaniel, Roger H. Gates, Carl McDaniel, Roger Gates, Carl D. McDaniel
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Last edited by MARC Bot
December 16, 2024 | History
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An edition of Marketing research (2001)

Marketing research

9th ed., International student version / Carl McDaniel, Jr., Roger Gates.

by , , , and

  • 3 Want to read

"This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced with new coverage of mobile applications, more coverage of data mining and analytics, and coverage of how to use social media such as Facebook and Twitter for marketing research. Co-authors McDaniel and Gates are widely respected in the marketing research community because their product takes a practical and applied approach, as opposed to other products in the market that take a more theoretical approach. Real people are represented by Gates' contribution to the product as he provides insights into the secrets of conducting effective focus groups and questionnaires. The real research used by the authors is drawn from Survey Sampling International (SSI). SSI is the world leader in sampling solutions"--Provided by publisher.

Publish Date
Publisher
Wiley, John Wiley [distributor]
Language
English
Pages
636

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Buy this book

Previews available in: English

Subjects

Marketing research, Economics, Finance, Business and Industry, Marketing - Research, Business / Economics / Finance, Business/Economics, Marktonderzoek, Internet marketing
Edition Availability
Cover of: Marketing Research
Marketing Research
2021, Wiley & Sons, Limited, John
in English
Cover of: Marketing Research
Marketing Research
Oct 24, 2014, Wiley
paperback
Cover of: Marketing Research
Marketing Research
2014, Wiley & Sons, Incorporated, John, Wiley
in English
Cover of: Marketing research
Marketing research
2012, Wiley, John Wiley [distributor]
in English - 9th ed., International student version / Carl McDaniel, Jr., Roger Gates.
Cover of: Marketing research
Marketing research
2007, Wiley
in English - 7th ed.
Cover of: Marketing Research with SPSS
Marketing Research with SPSS
March 20, 2006, Wiley
in English
Cover of: Marketing research
Marketing research
2005, Wiley
in English - 6th ed.
Cover of: Marketing research
Marketing research: the impact of the Internet
2002, South-Western
in English - 5th ed.
Cover of: Marketing Research
Marketing Research: The Impact of the Internet with Student CD ROM and InfoTrac College Edition
April 2001, Thomson South-Western
Hardcover in English - 5th Pkg edition

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Book Details

Table of Contents

1. Introduction to marketing research
2. Ethical decision making in the marketing research industry
3. Steps in the research process
4. Using secondary data
5. Focus groups, depth interviews, and other non-quantitative research methods
6. Methods of survey research
7. Using the internet for marketing research
8. Ethnography, scanner-based research, and other observation techniques
9. Primary data collection : experimentation and test markets
10. The importance of proper measurement
11. Attitude measurement
12. Questionnaire design
13. Basic sampling issues
14. Sample size determination
15. Data processing and fundamental data analysis
16. Statistical testing of differences and relationships
17. Bivariate correlation and regression
18. Multivariate data analysis
19. The research report
20. Planning, organizing, and controlling the research function.

Edition Notes

Previous edition: 2010.

Includes bibliographical references and index.

Published in
Hoboken, N.J, Chichester

Classifications

Dewey Decimal Class
658.8302854678
Library of Congress
HF5415.2 .M3825 2013, HF5415.2.M382 2012

The Physical Object

Pagination
xxx, 636, [68] pages
Number of pages
636

Edition Identifiers

Open Library
OL32851721M
Internet Archive
marketingresearc0000mcda_y1n4
ISBN 10
1118112717
ISBN 13
9781118112717
OCLC/WorldCat
759584619

Work Identifiers

Work ID
OL1826472W

Source records

Internet Archive item record
Better World Books record
Promise Item
ISBNdb

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History

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December 16, 2024 Edited by MARC Bot import existing book
December 20, 2023 Edited by ImportBot import existing book
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