An edition of Internet applications in Euromarketing (2002)

Internet Applications in Euromarketing (Journal of Euromarketing, Volume 11, Number 2, 2001) (Journal of Euromarketing, Volume 11, Number 2, 2001)

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Cover of: Internet Applications in Euromarketing (Journal of Euromarketing, Volume 11, Number 2, 2001) (Journal of Euromarketing, Volume 11, Number 2, 2001) by Lynn R. Kahle
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Last edited by ImportBot
August 14, 2020 | History
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An edition of Internet applications in Euromarketing (2002)

Internet Applications in Euromarketing (Journal of Euromarketing, Volume 11, Number 2, 2001) (Journal of Euromarketing, Volume 11, Number 2, 2001)

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Publish Date
Publisher
International Business Press
Language
English
Pages
114

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Subjects

Electronic commerce, Attitudes, Internet marketing, Consumers, Consumers, europe

Places

European Union countries
Edition Availability
Cover of: Internet Applications in Euromarketing
Internet Applications in Euromarketing
2012, CRC Press LLC
in English
Cover of: Internet Applications in Euromarketing (Journal of Euromarketing, Volume 11, Number 2, 2001) (Journal of Euromarketing, Volume 11, Number 2, 2001)
Internet Applications in Euromarketing (Journal of Euromarketing, Volume 11, Number 2, 2001) (Journal of Euromarketing, Volume 11, Number 2, 2001)
February 2003, International Business Press
Hardcover in English
Cover of: Internet applications in Euromarketing
Internet applications in Euromarketing
2002, International Business Press
in English

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Book Details

First Sentence

"SUMMARY. In this study, the effects on consumer responses are explored of single-medium and multiple-media campaigns under two levels of consumer's product involvement."

The Physical Object

Format
Hardcover
Number of pages
114
Dimensions
8.4 x 6 x 0.6 inches
Weight
12.8 ounces

ID Numbers

Open Library
OL8152830M
ISBN 10
0789020327
ISBN 13
9780789020321
Goodreads
3202522

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History

Download catalog record: RDF / JSON
August 14, 2020 Edited by ImportBot import existing book
February 5, 2019 Created by MARC Bot import existing book