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While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media "netiquette" an important but often misunderstood part of engaging in transparency. Your purchase of Tactical Transparency Includes a One Year Subscription to Fast Company ($10 value). View the refund/promotion details
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Previews available in: English
Edition | Availability |
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1
Tactical transparency: how leaders can leverage social media to maximize value and build their brand
2009, Jossey-Bass
in English
0470293705 9780470293706
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2
Tactical Transparency
2008, John Wiley & Sons, Ltd.
Electronic resource
in English
0470399376 9780470399378
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Book Details
Edition Notes
Includes bibliographical references and index.
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