An edition of European casebook on managing industrial and business-to-business marketing
(1994)
European casebook on managing industrial and business-to-business marketing
by Per V. Jenster
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![Cover of: European casebook on managing industrial and business-to-business marketing by [edited by] Per V. Jenster.](http://covers.openlibrary.org/b/id/13111085-L.jpg)
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Subjects
Management, Industrial marketing, Case studiesPlaces
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| Edition | Availability |
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1
European casebook on managing industrial and business-to-business marketing
1994, Prentice Hall
in English
0130971480 9780130971487
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Edition Notes
Includes bibliographical references.
"The present volume ... composed mainly of cases written by faculty at the International Institute for Management Development (IMD International) Lausanne, Switzerland"--
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| December 22, 2022 | Edited by ImportBot | import existing book |
| February 5, 2019 | Created by MARC Bot | import existing book |