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Edition | Availability |
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1
Mass communication research methods
1998, New York University Press
in English
0814735711 9780814735718
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Book Details
Table of Contents
Machine generated contents note: I
List of Figures and Tables
Acknowledgements
1 Mass Communication Research Methods:
Introduction
2 Mass Communication Research: Asking the Right
Questions
James D. Halloran
3 Participant Observation: Researching News
Production
4 Policy and Archival Research
5 Content Analysis
6 Analysing the Moving Image: Narrative
7 Analysing the Moving Image: Genre
8 Analysing Visuals: Still and Moving Images
9 Media Audiences: Survey Research
10 Media Audiences: Focus Group Interviewing
11 Computer-assisted Handling And Analysis Of Data
Appendix Sources/Resources in Mass Communication
Research
Index.
Edition Notes
Includes bibliographical references (p. 320-331) and index.
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The Physical Object
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