An edition of Advertising media planning
(2010)
Advertising media planning
7th ed.
by Jack Zanville Sissors
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Advertising media planning| Edition | Availability |
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Book Details
Table of Contents
Sample media plan presentation
The relationship among media, advertising, and consumers
Basic measurements and calculations
Advanced measurements and calculations
Marketing strategy and media planning
Strategy planning I: who, where, and when
Strategy planning II: weighting, reach, frequency, and scheduling
Selecting media classes : intermedia comparisons.
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| February 5, 2019 | Created by MARC Bot | import existing book |