An edition of The customer management scorecard
(2002)
The Customer Management Scorecard
Managing CRM for Profit
by Neil Woodcock, Bryan Foss, and Merlin Stone
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"The Customer Management Scorecard is based on a unique global survey conducted by QCi that aimed to reveal the true relationship between effective customer management and business performance. Over 300 global assessments of blue chip companies in 22 countries, across all sectors, were conducted using QCi's Customer Management Assessment Tool (CMAT) diagnostic process. CMAT is recognized as the world's leading customer relationship management (CRM) best-practice benchmark."--Jacket.
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Previews available in: English
| Edition | Availability |
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1
The Customer Management Scorecard: Managing CRM for Profit
December 30, 2002, Kogan Page
Hardcover
in English
0749438959 9780749438951
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| September 11, 2024 | Edited by MARC Bot | import existing book |
| July 31, 2020 | Edited by ImportBot | import existing book |
| February 5, 2019 | Created by MARC Bot | import existing book |