The objects of affection
semiotics and consumer culture
by Arthur Asa Berger
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'A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher.
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The objects of affection: semiotics and consumer culture
2010, Palgrave Macmillan
in English
0230103723 9780230103726
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| December 19, 2023 | Edited by ImportBot | import existing book |
| August 1, 2020 | Edited by ImportBot | import existing book |
| July 6, 2019 | Edited by MARC Bot | import existing book |
| February 5, 2019 | Created by MARC Bot | import existing book |