An edition of Managing brand equity (1991)

Managing brand equity

capitalizing on the value of a brand name

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Cover of: Managing brand equity by David A. Aaker
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  • ★★★★★ 5.00 ·
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Last edited by MARC Bot
February 13, 2020 | History
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An edition of Managing brand equity (1991)

Managing brand equity

capitalizing on the value of a brand name

by

  • ★★★★★ 5.00 ·
  • 1 Rating
  • 90 Want to read
  • 6 Currently reading
  • 2 Have read

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Publish Date
Publisher
Free Press, Maxwell Macmillan Canada, Maxwell Macmillan International
Language
English
Pages
299

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Previews available in: English

Subjects
Brand name products, Intangible property, Management, Valuation, Reklame, Mærkevarer, Marketing, Brand, Branded goods, Produktpolitik, Produktforskning, Branding, Product policy, Brand names, Kvalitetsvarer
Places
United States

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Edition Availability
Cover of: Managing brand equity
Managing brand equity: capitalizing on the value of a brand name
1991, Free Press, Maxwell Macmillan Canada, Maxwell Macmillan International
in English
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references (p. 277-287) and index.

Published in
New York, Toronto, New York

Classifications

Dewey Decimal Class
658.8/27
Library of Congress
HD69.B7 A22 1991, HD69.B7A22 1991

The Physical Object

Pagination
xiii, 299 p. :
Number of pages
299

ID Numbers

Open Library
OL1532721M
Internet Archive
managingbrandequ00aake
ISBN 10
0029001013
LCCN
91010380
OCLC/WorldCat
23180129
Library Thing
396039
Goodreads
178286

Source records

Library of Congress MARC record
Better World Books record
marc_columbia MARC record

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February 13, 2020 Edited by MARC Bot remove fake subjects
February 9, 2011 Edited by EdwardBot add lending subjects
January 21, 2011 Edited by ImportBot add subjects from new record
December 4, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 9, 2009 Created by WorkBot add works page