An edition of Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative (1981)

Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative

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Viewers' perceptions of prime-time television ...
David A. Aaker
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Last edited by WorkBot
February 1, 2010 | History
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An edition of Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative (1981)

Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
38

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Subjects
Public opinion, Television advertising
Places
United States
Edition Availability
Cover of: Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative
Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative
1981, Marketing Science Institute
in English
  • Not in Library

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Book Details

Edition Notes

Bibliography: p. 36-37.
"Working paper."

Published in
Cambridge, Mass. (14 Story St., Cambridge 02138)
Series
Report ;, no. 81-103, Report (Marketing Science Institute) ;, no. 81-103.

Classifications

Dewey Decimal Class
659.14/3/0973
Library of Congress
HF6146.T42 A23

The Physical Object

Pagination
iv, 38 p. :
Number of pages
38

ID Numbers

Open Library
OL3037143M
LCCN
82126925

Source records

Library of Congress MARC record

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February 1, 2010 Edited by WorkBot add more information to works
December 9, 2009 Created by WorkBot add works page