Marketing research
by David A. Aaker, V. Kumar, and George S. Day
- 14 Want to read
- 1 Currently reading
"Now in its Eighth Edition, Aaker, Kumar, and Day's Marketing Research shows when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results, so you can make smart business decisions. The authors guide you step by step through the entire marketing research process, describing the most current methodologies. Updated to reflect emerging trends, this Eighth Edition features a stronger emphasis on the important role of marketing intelligence, new cases and real-world examples, and new topics of interest and methods of practice in marketing research."--Jacket.
Check nearby libraries
Buy this book
Previews available in: English
Subjects
Marketing research, Marketing, Marktonderzoek, Hf5415.2 .a14 2004, 658.8/3Showing 3 featured editions. View all 15 editions?
| Edition | Availability |
|---|---|
1
|
zzzz
Libraries near you:
WorldCat
|
2
|
aaaa
Libraries near you:
WorldCat
|
3
Marketing research: private and public sector decisions
1980, Wiley
in English
0471000590 9780471000594
|
zzzz
Libraries near you:
WorldCat
|
Book Details
Edition Notes
Includes bibliographical references.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?
| September 27, 2024 | Edited by MARC Bot | import existing book |
| December 19, 2023 | Edited by ImportBot | import existing book |
| February 14, 2020 | Edited by MARC Bot | remove fake subjects |
| November 20, 2019 | Edited by ImportBot | import existing book |
| December 9, 2009 | Created by WorkBot | add works page |