An edition of Up against the retail giants
(2004)
Up against the retail giants
targeting weakness, gaining an edge
by A. Coskun Samli
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Last edited by Open Library Bot
December 3, 2010 | History
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Subjects
Management, Marketing, Retail Stores, Retail trade, Small business, Stores, Retail| Edition | Availability |
|---|---|
1
Up Against the Retail Giants: Targeting Weaknesses - Gaining an Edge
November 22, 2004, South-Western Educational Pub
Hardcover
in English
- 1 edition
0324233086 9780324233087
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|
2
Up against the retail giants: targeting weakness, gaining an edge
2004, Thomson
in English
0324233086 9780324233087
|
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|
Book Details
Table of Contents
Retail marketing strategy development
Fitting into multi-layered retail competition
Major trends in the retailing sector
The retail evolution
Capitalizing on market potentials
Consumer behavior and retail strategy
Strategy alternatives
Developing, measuring, and managing store image
People are our strength
We must communicate with our market
Developing a merchandise mix
Pricing is a powerful tool
Being a part of a supply chain
Controlling the store performance
Edition Notes
Includes bibliographical references and index
Classifications
The Physical Object
ID Numbers
Source records
Library of Congress MARC recordInternet Archive item record
marc_columbia MARC record
Promise Item
First Sentence
"A retail establishment must have distinguishing features that will enable consumers to identify it as well as be attracted to it."
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| December 3, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| February 1, 2010 | Edited by WorkBot | add more information to works |
| December 9, 2009 | Created by WorkBot | add works page |