An edition of Lesly's handbook of public relations and communications
(1991)
Lesly's handbook of public relations and communications
4th ed.
by Philip Lesly
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Lesly's handbook of public relations and communications
1991, Probus Pub. Co.
in English
- 4th ed.
155738133X 9781557381330
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Book Details
Table of Contents
The nature and role of public relations
Policy, issues, crises, and opportunities
The nature of effective communications
Dynamics and role of public affairs / Raymond L. Hoewing
Working with federal government / Ernest Wittenberg and Philip Lesly
Working with state government / Richard A. Armstrong
Having a voice in politics / Mace Broide
Community relations / Wilbur J. Peak
Working and communicating with minority groups / D. Parke Gibson and Patricia P. Gibson
Winning public support for an idea or cause / Hugh C. Newton and Herb B. Berkowitz
Investor relations / Eugene Miller
Employee relations / Richard Bevan and John N. Bailey
Public relations and labor matters / Robert W. Hefty
Public relations and marketing / Judith Rich
Building effective dealer relations / Ronald I. Gow and Lenard E. Schweitzer
Consumer affairs and consumerism / John W. Felton
Analysis, planning, and programming
Opinion research for public relations / Robert O. Carlson, George Gallup, Jr., Alec Gallup, Philip Lesly
Fact-finding for public relations / William W. Cook
Preparations for communicating / Herbert M. Baus and Philip Lesly
Relations with publicity media
Publicity in newspapers / Herbert M. Baus and Philip Lesly
Publicity in magazines / Herbert M. Baus
Books and other publications / Herbert M. Baus and Philip Lesly
Publicity in TV and radio
Publicity in the movies / Martin M. Cooper
Sponsored films, videos, and other audio/visual media / Loren J. Kallsen
Controlled electronic communications / James L. Horton and Dermot McKeone
Using advertising for public relations communication
Direct communications methods / Herbert M. Baus and Philip Lesly
Working with influential groups / Herbert M. Baus and Philip Lesly
How to use graphics and printing / Paul R. Nelson
The utility and its publics / Howard A. Praeger and James F. Minehan
Public relations for the business and professional association / J. Carroll Bateman
Public relations for financial organizations / Ronald E. Rhody
Public relations for retailers / Terry Mayer
Public relations for the small- to mid-sized company / Philip W. Taggart
Public relations for charities and other nonprofit organizations / Don Bates
Public relations for religion and religious groups / Marvin C. Wilbur
Public relations for educational institutions / Michael Radock
The public relations of government / William I. Greener, Jr., and George J. Tanber
Public relations for the professional firm / Richard R. Conarroe and Ronald R. Conarroe
Public relations for political candidates / John F. Kraft and Morris V. Rosenbloom
International public relations / Robert S. Leaf
Organization and function of the corporate public relations department / Charles H. Prout
The place and function of the public relations counsel
Considerations of law in public relations / Frank Walsh and Philip Lesly
Other functions, principles, and trends
Appendix: Codes of professional standards for the practice of public relations. Public relations organizations.
Edition Notes
Includes bibliographical references (p. 829-836) and index.
Rev. ed. of: Lesly's public relations handbook. 3rd ed. 1983.
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| February 7, 2019 | Created by MARC Bot | import existing book |