An edition of Advertising in America (1968)

Advertising in America

the consumer view

by

Advertising in America
Raymond Augustine Bauer, Raymo ...
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Last edited by MARC Bot
February 7, 2019 | History
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An edition of Advertising in America (1968)

Advertising in America

the consumer view

by

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Publish Date
Publisher
Division of Research, Graduate School of Business Administration, Harvard University
Pages
473

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Subjects

Advertising, Consumers, Psychological aspects

Places

United States
Edition Availability
Cover of: Advertising in America
Advertising in America: the consumer view
1968, Division of Research, Graduate School of Business Administration, Harvard University

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Book Details

Edition Notes

"A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgement of advertising."

Bibliographical footnotes.

Published in
Boston

The Physical Object

Pagination
xxvi, 473 p. :
Number of pages
473

ID Numbers

Open Library
OL23810085M

Source records

University of Prince Edward Island MARC record

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February 7, 2019 Created by MARC Bot import existing book