An edition of Handbook of Market Segmentation
(2004)
Handbook of market segmentation
strategic targeting for business and technology firms
3rd ed.
by Art Weinstein
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Previews available in: English
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Edition Notes
Includes bibliographical references pages (225-232) and index.
Rev. ed. of: Market segmentation : using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior. Rev. ed. c1994. Published in arrangement with the Hawworth Press Inc, New York.
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