The tyranny of elegance
consumer cosmopolitanism in the era of Goethe
by Daniel L. Purdy
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In The Tyranny of Elegance, Daniel Purdy examines the coming of bourgeois fashion (Mode) and luxury consumerism (Luxus) to eighteenth-century Germany. Purdy examines the extraordinary influence of Frederick Bertuch's Mode Journal, which chronicled in obsessive detail the clothing and decorative trends in London, Paris, and other European capitals.
He traces the elite reaction against fashion that followed the example of the king, Frederick the Great, who dressed poorly - in worn and even dirty clothes - to separate himself from the francophile fastidiousness typical of absolutist armies.
The changing notions of personal appearance that swept Europe at the end of the eighteenth century, Purdy concludes, were more than simply new styles reflecting new political ideologies - they indicated a fundamental shift in the epistemology of the subject and the body.
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Subjects
History, Fashion, Consumer behavior, Fashion in literature, Consumption (Economics), Fashion, historyPlaces
GermanyTimes
19th century| Edition | Availability |
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The tyranny of elegance: consumer cosmopolitanism in the era of Goethe
1998, The Johns Hopkins University Press
in English
0801858747 9780801858741
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Includes bibliographical references (p. [281]-295) and index.
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