An edition of Impact of ambush marketing on sponsor identification (2007)

Impact of ambush marketing on sponsor identification

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Impact of ambush marketing on sponsor identif ...
Seema Gupta, Seema Gupta
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Last edited by MARC Bot
February 9, 2019 | History
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An edition of Impact of ambush marketing on sponsor identification (2007)

Impact of ambush marketing on sponsor identification

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Publish Date
Publisher
Indian Institute of Management, Bangalore
Language
English
Pages
27

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Subjects

Marketing, World Cup (Cricket) (8th : 2003 : South Africa, etc.), Corporate sponsorship, Sports
Edition Availability
Cover of: Impact of ambush marketing on sponsor identification
Impact of ambush marketing on sponsor identification
2007, Indian Institute of Management, Bangalore
Microform in English

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Book Details

Edition Notes

Includes statistical tables.

Includes bibliographical references (p. 18-21).

Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2009. 1 microfiche. Master microform held by: DLC.

Published in
Bangalore
Series
Working paper -- no. 256

Classifications

Library of Congress
Microfiche 2009/60161 (H)

The Physical Object

Format
Microform
Pagination
27 p.
Number of pages
27

Edition Identifiers

Open Library
OL23973440M
LCCN
2009311628

Work Identifiers

Work ID
OL18586934W

Source records

Library of Congress MARC record
Library of Congress MARC record

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