An edition of Building brand value the Playboy way
(2009)
Building brand value the Playboy way
by Susan Gunelius
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"Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion"--Provided by publisher.
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Edition Notes
Includes bibliographical references and index.
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| August 1, 2020 | Edited by ImportBot | import existing book |
| June 28, 2019 | Edited by MARC Bot | import existing book |
| February 9, 2019 | Created by MARC Bot | import existing book |