An edition of Public health branding
(2008)
Public health branding
applying marketing for social change
by Gerard Hastings
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| Edition | Availability |
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1
Public Health Branding: Applying Marketing for Social Change
2014, Oxford University Press
in English
1283581000 9781283581004
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2
Public health branding: applying marketing for social change
2008, Oxford University Press
in English
0199237131 9780199237135
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3
Public Health Branding: Applying Marketing for Social Change
2008, Oxford University Press, Incorporated
in English
0191553220 9780191553226
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Book Details
Table of Contents
Public health branding : recognition, promise, and delivery of healthy lifestyles / W. Douglas Evans and Gerard Hastings
What is a public health brand? / Jonathan Blitstein, W. Douglas Evans, and David L. Driscoll
Evaluation of public health brands : design, measurement, and analysis / W. Douglas Evans, Jonathan Blitstein, and James C. Hersey
Building brands with competitive analysis / Ross Gordon ... [et al.]
Help : a European public health brand in the making? / Gerard Hastings ... [et al.]
Branding play for children : VERB, it's what you do / Marian Huhman, Simani M. Price, and Lance D. Potter
Case studies of youth tobacco prevention campaigns from the USA : truth and half-truths / Matthew C. Farrelly and Kevin C. Davis
High brand recognition in the context of an unsuccessful communication campaign : the National Youth Anti-Drug Media Campaign / Lela Jacobsohn and Robert C. Hornik
Branding through cultural grounding : the keepin' it REAL curriculum / Michael L. Hecht and Jeong Kyu Lee
Public health branding down under / Robert Donovan and Tom Carroll
Public health brands in the developing world / W. Douglas Evans and Muhiuddin Haider
Branding of international public health organizations : applying commercial marketing to global public health / Muhiuddin Haider and Michelle Lee
The intersection between tailored health communication and branding for health promotion / Megan A. Lewis and Lauren McCormack
Challenges and limitations of applying branding in social marketing / Lauren McCormack, Megan A. Lewis, and David Driscoll
Future directions for public health branding / W. Douglas Evans and Gerard Hastings.
Edition Notes
Includes bibliographical references and index.
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| December 28, 2022 | Edited by ImportBot | import existing book |
| August 2, 2020 | Edited by ImportBot | import existing book |
| February 9, 2019 | Created by MARC Bot | import existing book |