An edition of Consumer behavior
(2011)
Consumer behavior
buying, having, and being
Eleventh edition.
by Michael R. Solomon
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Previews available in: English
| Edition | Availability |
|---|---|
1
Consumer Behavior: Buying, Having, and Being, Global Edition
Oct 10, 2019, Pearson
paperback
1292318104 9781292318103
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2
Consumer Behavior: Buying, Having, and Being
2017, Pearson Higher Education & Professional Group
in English
1292153105 9781292153100
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3
Consumer Behavior: Buying, Having, and Being
Jan 24, 2016, Pearson
hardcover
0134129938 9780134129938
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4
Consumer behavior: buying, having, and being
2015, Prentice Hall
in English
- Eleventh edition.
0133450899 9780133450897
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5
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6
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Book Details
Table of Contents
Buying, having, and being: an introduction to consumer behavior
Decision making and consumver behavior
Cultural influences on consumer decision making
Consumer and social well-being
Perception
Learning and memory
The self
Attitudes and persuasion
Group and situation effects on consumer behavior
Consumer identity I: sex roles and subcultures
Consumer identity II: social class and lifestyles
Networked consumer behavior: word-of-mouth, social media and fashion.
Edition Notes
Includes bibliographical references and indexes.
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| March 4, 2022 | Edited by ImportBot | import existing book |
| August 13, 2021 | Edited by MARC Bot | import existing book |
| August 16, 2020 | Edited by ImportBot | import existing book |
| February 10, 2019 | Created by MARC Bot | import existing book |