An edition of Books for sale
(2009)
Books for sale
the advertising and promotion of print since the fifteenth century
by Robin Myers, Harris, Michael, and Giles Mandelbrote
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"Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Provided by publisher.
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Subjects
Selling, Book industries and trade, Marketing, Books, Booksellers and bookselling, History, Boekhandel, Reclame, Books--marketing--history, Selling--books--history, Booksellers and bookselling--history, Book industries and trade--history, Z280 .b68 2009, 381/.4500209, 06.21, Language arts & disciplines| Edition | Availability |
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Books for sale: the advertising and promotion of print since the fifteenth century
2009, Oak Knoll Press, British Library
in English
158456265X 9781584562658
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Books for sale: the advertising and promotion of print since the fifteenth century
2009, Oak Knoll Press, British Library, Oak Knoll Press and The British Library
in English
158456265X 9781584562658
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Book Details
Table of Contents
Sale advertisements for books printed in the fifteenth century / Lotte Hellinga
Selling the Biblia Regia: the marketing and distribution methods for Christopher Plantin's polyglot Bible / Julianne Simpson
Printed advertisements: some variations in their use around 1700 / Michael Harris
Advertising books in eighteenth-century Paris: evidence from Waddesdon Manor's trade card collection / Phillippa Plock
Many good books: advertising and the book trade in early nineteenth-century Ireland / Charles Benson
From protection to promotion: the uses of the book jacket / Alan Powers
The use and effect of literary prizes in the late twentieth century / Peter Straus
Advertising books online: yesterday, today and tomorrow / Udo Göllmann.
Edition Notes
Includes bibliographical references and index.
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