An edition of Digital advertising (2009)

Digital advertising

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Cover of: Digital advertising by Andrew McStay, Andrew McStay
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Last edited by ImportBot
February 14, 2020 | History
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An edition of Digital advertising (2009)

Digital advertising

by

  • 2 Want to read

"Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and trends in the field. This is ideal reading for students of Media Studies and Advertising"--Provided by publisher.

Publish Date
Publisher
Palgrave Macmillan
Language
English

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Previews available in: English

Subjects

Digital media, Advertising media planning, Advertising, Reklam, Digitala medier, Plans médias, Médias numériques, Publicité

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Edition Availability
Cover of: Digital advertising
Digital advertising
2009, Palgrave Macmillan
in English
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references and index.

Published in
New York

Classifications

Dewey Decimal Class
659.14/4
Library of Congress
HF5826.5 .M366 2009, HF5826.5 .M366 2010, P93

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL23944575M
Internet Archive
digitaladvertisi0000mcst
ISBN 13
9780230222410
LCCN
2009046191

Source records

Library of Congress MARC record
Marygrove College MARC record
Internet Archive item record
Library of Congress MARC record
Better World Books record

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Download catalog record: RDF / JSON
February 14, 2020 Edited by ImportBot import existing book
December 13, 2019 Edited by MARC Bot import existing book
February 10, 2019 Created by MARC Bot import existing book