An edition of Sport, beer, and gender
(2009)
Sport, beer, and gender
promotional culture and contemporary social life
by Lawrence A. Wenner and Steven J. Jackson
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Subjects
Sports spectators, Beer, Masculinity, Gender identity, Marketing, Alcohol use, Sports, Sports, marketing| Edition | Availability |
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Sport, beer, and gender: promotional culture and contemporary social life
2009, Peter Lang
in English
1433100762 9781433100765
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Book Details
Table of Contents
Sport, beer, and gender in promotional culture : on the dynamics of a holy trinity / Lawrence A. Wenner
Domesticating the brew : gender and sport in postwar magazine advertising for beer / James R. Walker, Nelson Hathcock, Robert V. Bellamy
Beer sponsors football : what could go wrong? / Garry Whannel, John Horne
Youth, sports, and the culture of beer drinking : global alcohol sponsorship of sports and cultural events in Latin America / Shannon Jette, Robert Sparks, Ilana Pinsky, Liliana Castaneda, Rebecca J. Haines
(Michael) power, gendered subjectivities, and filmic representations : brand strategy and Guinness' critical assignment in Africa / John Amis, Ronald L. Mower, Michael L. Silk
Brewing consumption : sports dirt, mythic masculinity, and the ethos of beer commercials / Lawrence A. Wenner
On the lite side? : Miller Lite's men of the square table, man laws, and the making of masculinity / Lindsey Messn
Lads, larrikins and mates : hegemonic masculinities in contemporary Australian beer advertisements / Jim McKay, Michael Emmison, Janine Mikosza
Producing and consuming masculinity : the Speight's southern man / Steven J. Jackson, Sarah Gee, Jay Scherer
Lubrication and domination : beer, sport, masculinity and the Australian gender order / David Rowe, Callum Gilmour
The "grog squad" : an ethnography of beer consumption at Australian rules football matches / Catherine Palmer
"I laughed until I hurt" : negative humor in Super Bowl beer commercials / Margaret Carlisle Duncan, Alan Aycock
Promotion and prevention of drinking in U.S. collegiate sports / Charles Atkin, Walter Gantz
Consuming sport, consuming beer : sport fans, scene, and everyday life / Garry Crawford.
Edition Notes
Includes bibliographical references and index.
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| August 20, 2021 | Edited by MARC Bot | import existing book |
| August 1, 2020 | Edited by ImportBot | import existing book |
| February 11, 2019 | Created by MARC Bot | import existing book |