An edition of Customize the Brand
(2002)
Customize the Brand
by Torsten H. Nilson
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This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.
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Previews available in: English
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| Edition | Availability |
|---|---|
1
Customize the Brand
2003, John Wiley & Sons, Ltd.
Electronic resource
in English
0470856548 9780470856543
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2
Customize the brand: make it more desirable and profitable
2003, Wiley
in English
0470848227 9780470848227
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WorldCat
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3
Customize the Brand: Make it more desirable and profitable
November 19, 2002, Wiley
in English
0470848227 9780470848227
|
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First Sentence
"Not so long ago everything was customized."
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| January 7, 2023 | Edited by MARC Bot | import existing book |
| July 22, 2019 | Edited by MARC Bot | remove fake subjects |
| June 16, 2010 | Edited by ImportBot | add details from OverDrive |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 9, 2009 | Created by WorkBot | add works page |