From worst to first
behind the scenes of Continental's remarkable comeback
by Gordon Bethune
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"In From Worst to First, business legend Gordon Bethune tells the complete inside story of how he and his team engineered one of the most dramatic comebacks in the history of business. As inspiring as it is instructive, it is the story of how a plain-speaking ex-Navy aircraft mechanic, armed with a few common-sense notions about good management and the courage to look past the bottom line, managed to motivate his people to bold new heights of excellence and win back his company's long-lost customer base.
In reading it, business readers will learn valuable lessons on leadership, employee empowerment, teamwork, and strategy that can be applied to just about any type of business organization."--BOOK JACKET.
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| Edition | Availability |
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1
From Worst to First: Behind the Scenes of Continental's Remarkable Comeback
2007, Wiley & Sons, Incorporated, John
in English
0470254203 9780470254202
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2
From Worst to First: Behind the Scenes of Continental's Remarkable Comeback
August 16, 1999, Wiley
in English
0471356522 9780471356523
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3
From worst to first: behind the scenes of Continental's remarkable comeback
1998, Wiley
Hardcover
in English
0471248355 9780471248354
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Book Details
Table of Contents
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Includes index.
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First Sentence
"Continental Airlines, in early 1994, was going nowhere, and it was going nowhere fast."
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| July 17, 2024 | Edited by MARC Bot | import existing book |
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