An edition of Marketing management
(2009)
Marketing management
a customer-oriented approach
by Kenneth E. Clow
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Previews available in: English
Subjects
Marketing, Management, Marketing, managementShowing 2 featured editions. View all 2 editions?
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Marketing Management: A Customer-Oriented Approach
2009, SAGE Publications, Incorporated
in English
1412983045 9781412983044
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Book Details
Table of Contents
The nature of marketing management
Market analysis
Scooping up success
Data warehousing : majestic mountain ski resort
Building a customer-oriented marketing department : the new boss
Customer acquisition strategies and tactics : lenscrafters
Pricing : that's how the cookie crumbles
Advertising, alternative, and direct marketing : wild West rodeo
Sales promotions.
Edition Notes
Includes bibliographical references and index.
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| August 1, 2020 | Edited by ImportBot | import existing book |
| February 13, 2019 | Created by MARC Bot | import existing book |