An edition of Changing the course of marketing (1985)

Changing the course of marketing

alternative paradigms for widening marketing theory

by , , and

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Cover of: Changing the course of marketing by editors, Nikhilkesh [i.e. Nikhilesh] Dholakia, Johan Arndt ; with a foreword by Gerald Zaltman.
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Last edited by ImportBot
September 13, 2022 | History
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An edition of Changing the course of marketing (1985)

Changing the course of marketing

alternative paradigms for widening marketing theory

by , , and

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
JAI Press
Language
English
Pages
311

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Previews available in: English

Subjects
Paradigms (Social sciences), Marketing research, Marketing, Business / Economics / Finance, Marketing - General, Sales & marketing

Showing 2 featured editions. View all 2 editions?

Edition Availability
Cover of: Changing the Course of Marketing
Changing the Course of Marketing: Alternative Paradigms for Widening Marketing Theory (Research in Marketing)
March 1986, JAI Press
Hardcover in English
Libraries near you: WorldCat
Cover of: Changing the course of marketing
Changing the course of marketing: alternative paradigms for widening marketing theory
1985, JAI Press
in English
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographies.

Published in
Greenwich, Conn
Series
Research in marketing. Supplement ;, 2 (1985), Research in marketing., 2.

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415.2 .C383 1985

The Physical Object

Pagination
xiii, 311 p. :
Number of pages
311

ID Numbers

Open Library
OL2299267M
Internet Archive
changingcourseof0000unse
ISBN 10
0892326271
LCCN
86171587
Goodreads
4895475

Source records

Scriblio MARC record
Library of Congress MARC record
Internet Archive item record
Promise Item

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History

Download catalog record: RDF / JSON
September 13, 2022 Edited by ImportBot import existing book
July 30, 2019 Edited by MARC Bot associate edition with work OL18919269W
February 18, 2019 Created by MARC Bot import existing book