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Pokemón broke the mould. As the first Japanese cultural product to enjoy worldwide success, it was also the first to break the Western monopoly on the export of popular culture. This book looks at how, & why, it happened, & also why Pokémon has now faded as a cultural force.
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Previews available in: English
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Pikachu's global adventure: the rise and fall of Pokémon
2002, Duke University Press
in English
0822332876 9780822332879
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