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Last edited by MARC Bot
July 11, 2024 | History

Values, lifestyles, and psychographics

  • 1 Want to read

How can we improve our ability to make plans for tomorrow? The first important step is to understand the trends of today and how current dynamics are changing the way we live, work, and consume products and ideas. This book presents a variety of approaches that, taken together, provide significant insights about tomorrow's challenges and opportunities.

The contributors, working in both applied and academic contexts, address theory and method in advertising research, and how research on values, lifestyles, and psychographics has been used to understand differences among consumers (both across time - trend research - and across national boundaries).

Collectively, these chapters illustrate how thoughtful consideration of values, lifestyles, and psychographics in quality research can improve advertising and marketing practice and help the business community deliver products and services that are more in line with consumers' needs.

Publish Date
Language
English
Pages
415

Buy this book

Previews available in: English

Edition Availability
Cover of: Values, Lifestyles, and Psychographics
Values, Lifestyles, and Psychographics
2016, Taylor & Francis Group
in English
Cover of: Values, Lifestyles, and Psychographics
Values, Lifestyles, and Psychographics
2014, Taylor & Francis Group
in English
Cover of: Values, Lifestyles, and Psychographics
Values, Lifestyles, and Psychographics
2014, Taylor & Francis Group
in English
Cover of: Values, Lifestyles, and Psychographics
Values, Lifestyles, and Psychographics
2014, Taylor & Francis Group
in English
Cover of: Values, Lifestyles, and Psychographics
Values, Lifestyles, and Psychographics
2014, Taylor & Francis Group
in English
Cover of: Values, lifestyles, and psychographics
Values, lifestyles, and psychographics
1997, L. Erlbaum Associates, Lawrence Erlbaum
in English

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Book Details


Edition Notes

Includes bibliographical references and indexes.

Published in
Mahwah, N.J
Series
Advertising and consumer psychology

Classifications

Dewey Decimal Class
659.1/042
Library of Congress
HF5821 .V334 1997, HF5821.V334 1997

The Physical Object

Pagination
xiii, 415 p. :
Number of pages
415

ID Numbers

Open Library
OL1009998M
Internet Archive
isbn_9780805814965
ISBN 10
0805814965
LCCN
96050053
OCLC/WorldCat
681050831, 36029692
Goodreads
1864315

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History

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July 11, 2024 Edited by MARC Bot import existing book
December 15, 2022 Edited by MARC Bot import existing book
October 11, 2020 Edited by ImportBot import existing book
August 4, 2020 Edited by ImportBot import existing book
February 18, 2019 Created by MARC Bot import existing book