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Publish Date
1999
Publisher
Blackwell Publishers,
Wiley-Interscience,
Wiley-Blackwell
Language
English
Pages
278
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Previews available in: English
Subjects
Case studies, Retail trade, Law, europePlaces
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European cases in retailing
1999, Blackwell Publishers, Wiley-Interscience, Wiley-Blackwell
in English
0631207309 9780631207306
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Book Details
Table of Contents
Machine generated contents note: Part I The Internationalization of Retailing
Introduction to Part I
1 Towards Global Retailing: The Promodes Case
Lion Salto, Deputy Chief Operating Officer, Promodes
2 The Internationalization of Pret-a-Porter - the Case of Kookai
and Morgan's Entry into the UK Fashion Market
Christopher M. Moore, Glasgow Caledonian University
3 IKEA: International Development
Nathalie Prime, ESCP
4 AER Rianta International (ARI)
Mary Wilcox and Edmund O'Callaghan, Dublin Institute of
Technology
5 Free Record Shop: The Sky is the Limit?
Evert Helfferich and Marjolein Hinfelaar, Retail Management
School Leeuwarden
6 The Body Shop International: Options for Expansion
Paul Freathy, University of Stirling
7 The Impact of Foreign Involvement on the Greek Department
Store Sector: The Bhs-Klaoudatos Experience
Christina Boutsouki, University of Leicester and David
Bennison, Manchester Metropolitan University
8 Czech Retailers Face a Heavy Attack of International Chains
Tomds Drtina and Tomds Krdsny, INCOMA Praha
Part II The Retailing Mix
Introduction to Part II
9 Nature et Decouvertes Company
Marc Benoun, Universite Dauphine
10 Shoe Express: A New Concept in Footwear Retailing
Lynn Stainsby, Leicester University
11 The Benetton Nebula
Frederic Frery, ESCP
12 Haagen-Dazs
Marc Dupuis and Elisabeth Tissier-Desbordes, ESCP
13 Coop in Italy and the Low Price Challenge
Enrico Colla, Negocia-Paris
14 When Logistics Threaten to Become a Source of 'Competitive
Disadvantage': The Intermarch6 Co-operative Case
Gilles Pache, Universite de la Mdditerrante (Aix-Marseille II)
15 Finding the Right Location: A Case Study in the Ethics of Retail
Location
Paul Whysall, Nottingham Trent University
16 The Early Socialization of Graduates into the Retail Industry
Jacqui Gush, Bournemouth University
17 'A Christmas Fit for a Princes' Square': The Role of Design in
Shopping Centre Positioning
Malcolm Lochhead and Christopher M. Moore, Glasgow
Caledonian University
18 The Caisse d'Epargne: Towards Optimal Distribution
Frederic Jallat and tlisabeth Tissier-Desbordes, ESCP
19 The Olympic Museum Shop
Lluis Martinez-Ribes, ESADE and Maria Dolores De Juan
Vigaray, Universitad de Alicante
Index.
Edition Notes
Includes bibliographical references and index.
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