An edition of Concise encyclopedia of church and religious organization marketing
(2005)
Concise encyclopedia of church and religious organization marketing
by Stevens, Robert E.
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Concise encyclopedia of church and religious organization marketing
2005, Best Business Books
in English
0789018772 9780789018779
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Book Details
Table of Contents
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Active listening
Adoption process
Advertising message
Atmosphere
Attitude measurement
Benefits of marketing
Brand equity
Budgets
Cause-related marketing
Communication methods
Competition
Competitive advantage
Constituent analysis
Constituent behavior
Constituent service
Contribution analysis
Contribution/cost controls
Contribution sources
Controlling marketing activities
Costs to target audience
Database or donorbase marketing
Data collection
Data collection and analysis
Demographics
Descriptive (quantitative) research
Direct marketing
Environmental scanning
Exchange
Exploratory (qualitative) research
Facility design
Family life cycle
Focus groups
Fund raising
Geodemographics
Giving motivations
Grid analysis
Implementation
Internal marketing
Location analysis
Market segmentation
Marketing
Marketing communications
Marketing mix
Marketing orientation
Marketing plan
Marketing planning
Marketing research
Mass communication media
Measurement
Message content
Ministries portfolio
Mission-based product mix
Moments of truth
New program development
Idea generation
Feasibility analysis
Niche marketing
Objectives
Objective areas
Organization and program life cycles
Organization structure
Performance evaluation and control
Personal contact
Personal contact process
Positioning
Primary data
Program offerings
Program/service elements
Promotion budget
Promotional mix
Publicity
Questionnaire
Research design
Research methodology
Sampling
Scales
Secondary data
Survey research
Survey methods
Swot analysis
Target audience
Appendix a. marketing and religion : a review of the two literatures / Bruce Wrenn
Phylis mansfield
Appendix b. writers/researchers in church and religious organization marketing.
Edition Notes
Includes bibliographical references and index.
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| December 15, 2022 | Edited by MARC Bot | import existing book |
| March 11, 2019 | Created by MARC Bot | import existing book |