An edition of Marketing and semiotics
(1987)
Marketing and semiotics
new directions in the study of signs for sale
by Donna Jean Umiker-Sebeok
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Marketing and semiotics: new directions in the study of signs for sale
1987, Mouton de Gruyter
in English
0899252761 9780899252766
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Book Details
Edition Notes
Includes bibliographies and index.
Papers developed in connection with the First International Conference on Marketing and Semiotics, held July 10-12, 1986 at Northwestern University's J.L. Kellogg Graduate School of Management in Evanston, Ill. and co-sponsored by the Kellogg School and the Research Center for Language and Semiotic Studies of Indiana University.
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| March 11, 2019 | Created by MARC Bot | import existing book |