World Wide Web marketing
integrating the Web into your marketing strategy
by Jim Sterne
- 2 Want to read
Here it is! The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to succeed in today's hyper-competitive online world. Taking the same practical and detailed approach that has made his book an industry classic, Sterne shows how to apply classic marketing strategies to the latest technologies and explores the Web's impact on the way we do business. Readers will find expert guidance on how to take advantage of hot new technologies and Web marketing tools that have emerged since the Second Edition was published, including: Interactivity Affiliate marketing Using B2B technology to sell through resellers Wireless marketing eMetrics, or how to measure online marketing strategies Data mining techniques
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Previews available in: English
Subjects
Computer Technology, World Wide Web, Internet marketing, Nonfiction, Internet, World Wide Web (Information retrieval system), Interplanetary dust, Marketing, Internet (Reseau d'ordinateurs), Electronic commerce, Marketing, computer network resources, Internet advertising, Computers, BUSINESS & ECONOMICS, International, Multilevel, Exports & Imports| Edition | Availability |
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1
World Wide Web Marketing
2002, John Wiley & Sons, Ltd.
Electronic resource
in English
0471217441 9780471217442
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2
World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition
June 4, 2001, Wiley
in English
0471416215 9780471416210
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3
World Wide Web marketing: integrating the web into your marketing strategy
2001, J. Wiley, Wiley Computer
in English
- 3rd ed
0471416215 9780471416210
|
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4
World Wide Web marketing: integrating the Web into your marketing strategy
1999, Wiley
in English
- 2nd ed.
0471315613 9780471315612
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5
World Wide Web Marketing: Integrating the Web into Your Marketing Strategy (2nd Ed)
October 16, 1998, John Wiley & Sons Inc (Computers)
in English
0471315613 9780471315612
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6
World Wide Web marketing: integrating the Internet into your marketing strategy
1995, J. Wiley
in English
0471128430 9780471128434
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Book Details
Edition Notes
"Wiley computer publishing."
Includes index.
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First Sentence
"Marketing on the World Wide Web finds us stepping off the highway of 500 cable channels and into a quiet field of 500 million channels."
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