An edition of World Wide Web marketing (1995)

World Wide Web Marketing

Integrating the Web into Your Marketing Strategy, 3rd Edition

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Last edited by MARC Bot
July 18, 2024 | History
An edition of World Wide Web marketing (1995)

World Wide Web Marketing

Integrating the Web into Your Marketing Strategy, 3rd Edition

  • 2 Want to read

Here it is! The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to succeed in today's hyper-competitive online world. Taking the same practical and detailed approach that has made his book an industry classic, Sterne shows how to apply classic marketing strategies to the latest technologies and explores the Web's impact on the way we do business. Readers will find expert guidance on how to take advantage of hot new technologies and Web marketing tools that have emerged since the Second Edition was published, including: Interactivity Affiliate marketing Using B2B technology to sell through resellers Wireless marketing eMetrics, or how to measure online marketing strategies Data mining techniques

Publish Date
Publisher
Wiley
Language
English
Pages
432

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Previews available in: English

Edition Availability
Cover of: World Wide Web Marketing
World Wide Web Marketing
2002, John Wiley & Sons, Ltd.
Electronic resource in English
Cover of: World Wide Web marketing
World Wide Web marketing: integrating the web into your marketing strategy
2001, J. Wiley, Wiley Computer
in English - 3rd ed
Cover of: World Wide Web Marketing
Cover of: World Wide Web marketing
World Wide Web marketing: integrating the Web into your marketing strategy
1999, Wiley
in English - 2nd ed.
Cover of: World Wide Web Marketing
World Wide Web Marketing: Integrating the Web into Your Marketing Strategy (2nd Ed)
October 16, 1998, John Wiley & Sons Inc (Computers)
in English
Cover of: World Wide Web marketing

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Book Details


First Sentence

"Marketing on the World Wide Web finds us stepping off the highway of 500 cable channels and into a quiet field of 500 million channels."

ID Numbers

Open Library
OL7616958M
Internet Archive
worldwidewebmark00ster
ISBN 10
0471416215
ISBN 13
9780471416210
Library Thing
424672
Goodreads
524354

Source records

Internet Archive item record

First Sentence

"Marketing on the World Wide Web finds us stepping off the highway of 500 cable channels and into a quiet field of 500 million channels."

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History

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July 18, 2024 Edited by MARC Bot import existing book
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