An edition of The entertainment economy (1999)

The entertainment economy

how mega-media forces are transforming our lives

1st ed.
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Last edited by ImportBot
August 17, 2022 | History
An edition of The entertainment economy (1999)

The entertainment economy

how mega-media forces are transforming our lives

1st ed.
  • 2 Want to read

In The Entertainment Economy, Michael J. Wolf demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses, just like entertainment businesses, have to turn to content for the competitive edge.

Wolf shows how tomorrow's successful businessperson will have to act like a mogul in a global economy defined by hits and blockbusters.

Publish Date
Publisher
Times Books
Language
English
Pages
314

Buy this book

Previews available in: English

Edition Availability
Cover of: The Entertainment Economy
The Entertainment Economy
2010, Crown Publishing Group
eBook in English
Cover of: Entertainment Economy
Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives
1999, Penguin Books, Limited
in English
Cover of: The entertainment economy
The entertainment economy: how mega-media forces are transforming our lives
1999, Times Books
in English - 1st ed.
Cover of: The entertainment economy
The entertainment economy: how mega-media forces are transforming our lives
1999, Three Rivers Press
in English

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Book Details


Edition Notes

Includes index.

Published in
New York

Classifications

Dewey Decimal Class
302.23
Library of Congress
PN1992.6 .W68 1999

The Physical Object

Pagination
xxi, 314 p. ;
Number of pages
314

ID Numbers

Open Library
OL370807M
Internet Archive
entertainmenteco00wolf_0
ISBN 10
0812930428
LCCN
98031552
OCLC/WorldCat
504255639
Library Thing
76982
Amazon ID (ASIN)
Goodreads
1925852

Work Description

Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media. In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses just like entertainment businesses have to turn to content for the competitive edge. As adviser to companies like MTV, Paramount, Hearst, NBC, Universal, News Corporation, Bertelsmann and the NBA, Wolf is known by industry insiders as the moguls' secret weapon. In clear, brash prose, full of real-life examples, Wolf shows how tomorrow's successful business person will have to act like a mogul in a global economy defined by hits and blockbusters. From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Citibank to Amazon.com, from Stephen Spielberg to Richard Branson, Wolf shares the insights gained through his unique perspective as the founder of the world's largest media consulting practice, leaving no doubt that the watchwords for all consumer businesses in the 21st century are truly, "There's no business without show business." Written with equal degrees of business and pop culture savvy, The Entertainment Economy is a book for everyone.From the Hardcover edition.

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History

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August 17, 2022 Edited by ImportBot import existing book
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